Digital Marketing & Multimedia Course

Live Instructor-Led Classes with Project-Based Learning in Digital Marketing & Multimedia Course

  • 6-Month Training
  • 2-Year LMS Access
  • A Dedicated Job Application Portal
A Certified Member of  nasscom_rc  hysea_rc  shrm_rc
Enroll Now
 

Course Highlights

Weekly Live Sessions

Doubt Clarification Sessions

Hands-on Coding Exercises

A Dedicated Success Coach

Master classes by Industry Experts

2-Year LMS access

Certificate of Accomp-lishment

Flexible EMI Options

500+ Hiring Organizations

Digital Marketing & Multimedia 
Course Overview

Are you ready to master the art of digital marketing and multimedia to grow businesses and engage audiences online?
 
Our Digital Marketing and Multimedia Course is a live, instructor-led program designed to equip you with the skills to create impactful digital marketing campaigns and engaging multimedia content in just 6 months. This course covers the essentials of SEO, social media marketing, content marketing, email marketing, and paid advertising across platforms like Google Ads and Facebook Ads. You’ll learn how to analyze marketing data, optimize campaigns, and drive traffic that converts.
 
In addition, the course dives into multimedia creation, including graphic design, video editing, and audio production using tools like Adobe Photoshop, Illustrator, Premiere Pro, and Canva. With hands-on projects, you’ll develop high-quality marketing assets and learn how to effectively use multimedia to enhance brand storytelling and user engagement.

Contact a career counselor today to check your eligibility and begin your journey to becoming a skilled digital marketing and multimedia expert!

Career Services 
in a nutshell

Get ready for your dream job! Attend comprehensive industry readiness training with Career Services.

  • Communication and aptitude training
  • Mock interviews
  • 200+ jobs available on our placement portal
  • Workshops on workplace behaviour
Request a Brochure

Learn workplace skills!

Your working style and behavior decide if you are a good cultural fit. Learn the right skills so you never feel out of place at work.

Sell your skills, and sell them well.

You are halfway there if you have a great resume and an optimized online presence. Work with our experts to build your professional profiles.

Attend mock interviews!

Get a grip on those pre-interview nerves. Test and practice your skills with mock interview sessions.

Digital Marketing & Multimedia 
Course Syllabus

An industry-aligned curriculum to make you productive from day one – we update the curriculum every month to make sure you learn the most in-demand skills.

Fundamental of Digital Marketing
  1. What is Digital Marketing?
  2. Scope & Latest Trends
  3. Career and Jobs in Digital Marketing
  4. Understanding Channels in Digital Marketing
  5. Setting marketing objectives
  6. Business Models & Competitor Research
  7. Marketing funnel & customer journey
  8. Identifying target audience segments
  9. Developing a value proposition
  10. Important terms & metrics in Digital Marketing
  11. Understanding Media- Paid, Shared, Owned, and, Earned
  12. Overview of digital marketing channels-Inorganic and Organic
  13. Choosing the right channel mix for your business
  14. Creating a Buyer Persona
  15. How to think like Marketer
Domain Marketing, Website Planning & Creation
  1. What is Domain Marketing
  2. Importance of Domain
  3. Types of Domain & Extensions
  4. Domain connecting to Hosting
  5. Niche related domain
  6. How to Buy a Right Domain
  7. How to Sell a Domain with higher price
  8. Listing Domains for Sale
  9. Finding domain with AI tool
  10. WordPress Installation
  11. Businees website creation
  12. Blog website creation
  13. Portfolio Building
  14. Ecommerce webiste Creation
  15. Use of WooCommerce Plugin
  16. Payment gateway
Web Analytics + GA4
  1. Google Analytics Overview Google Analytics Set Up Important Terms & Metrics Real time Report
  2. Audience and Acquisition Report
  3. Behavior and Conversion Report
  4. GA4’s functions and features Setting up Google Analytics 4 and Overview
  5. Final SEO Performance Report Submission
Introduction to SEO
  1. Introduction to SEO
  2. Keyword Research
  3. What are keywords in SEO?
  4. SEO-friendly Content, Planning & Strategy
  5. Technical SEO
  6. Local SEO
  7. Common SEO Pitfalls
  8. Importance of Keyword Research
  9. Types of Keywords
  10. On Page SEO
  11. Google Search Console
  12. Off Page SEO
  13. Site Audit: Checklist & requirements
Social Media Marketing
  1. Basics of Social Media Marketing
  2. Significance, Role, Goals and Elements
  3. Social Brand Management
  4. Setting Up Audience Persona
  5. Social Media Marketing Strategy (B2B & B2C)
  6. Content planning and calendar creation
  7. Social Media Marketing Key Metrics
  8. Content Creation and Curation
  9. Organic Postings
  10. Social Media Management Tools
  11. YouTube Marketing
  12. Instagram Marketing
  13. LinkedIn Marketing
  14. Twitter Marketing
Content Marketing & Blogging
  1. Introduction to Content Marketing
  2. Benefits of content marketing
  3. Different types of content and their uses
  4. Understanding TOFU, MOFU, and BOFU
  5. Researching and Identifying Audience Needs
  6. How to plan a long term content strategy?
  7. How to find your blogging niche?
  8. Creating strategy for blogging
  9. Right way to do SEO in blogging
  10. Google Web Stories
  11. Content marketing tools
  12. Developing Content Plan for Website or Blog
  13. Content Cluster Strategy
  14. Converting traffic to leads
  15. How to build traffic on new blog?
  16. Essential blogging tools
  17. Monetization strategies for blog
  18. Using ChatGPT for blogging
Performance Marketing (Google Ads)
  1. Introduction to Google ads
  2. Campaign types and structure
  3. Exploring different keyword match types and their impact
  4. Types of Search Ads
  5. Crafting compelling ad headlines and descriptions
  6. Understanding bidding options and strategies for maximum ROI
  7. Creating search campaign structure from scratch Campaign tracking and performance management
  8. Analysing Different Audience Types in Google Ads
  9. Importance of Discovery Display ads
  10. Understanding YouTube Video Advertisement
  11. Universal App Campaigns
  12. Using Chatgpt to prepare ad copies
  13. Conversion Integration with GTM, Conversion Linker
  14. Remarketing in Google Ads, Benefits, Audience Manager
  15. Discovery Campaign (Setup), Shopping Ad, Google Merchant Centre
  16. Performance Max, Benefits, P Max Setup, Hotel Camp.
Performance Marketing (Meta Ads)
  1. Basics of Performance Marketing
  2. Picking the right platform
  3. Competitors Analysis in Performance Marketing
  4. B2B, B2C & D2C
  5. Introduction to Meta Ads
  6. Understanding the Objectives Metrics to track, Buying Type & Meta Algorithm
  7. Audience stages in Meta Ads Manager
  8. Bid Strategies, CBO VS ABO and Meta Funnel
  9. Meta Pixel and analyze various successful cases
  10. Event Step Tool, custom and look alike audience
  11. Dashboard ROAS VS Realized ROAS
  12. Campaign Performance analysis and optimization
  13. Ad automation – RevealBot/Madgicx
  14. Automation Possibilities, Martsch Stacks
  15. Rule Automation, Creative Automation Platforms
  16. Execute an end to end campaign on Meta and Instagram
Performance Marketing (Other Platforms)
  1. Instagram Ads & its types Instagram Business Account Setup
  2. Setting up Instagram Ad Campign
  3. Linkedin ads and its types & importance LinkedIn Page – Creation Create Business Manager
  4. Campaign Objective Identify Target Audience Ad format Budget & Schedule Review and launch
  5. Linkedin Conversion Tracking
  6. Twitter Ads & its type, Ads Formats Twitter Ads account setup Ad creation
  7. Twitter Conversion
  8. What is Third Party Ads? Benefits of Third Party Ads Disney + Hotstar Ads Campaign Setup
  9. Spotify, Sharechat Ads
Media Planning
  1. Basics of Media Planning
  2. Media objectives and strategy
  3. What is a media mix and why is it important
  4. Media Budgeting – allocation across different channels
  5. Media buying – Direct vs Programmatic vs Real-Time Bidding
  6. Online marketplace for buying ad spaces – Releasemyad & Themediaant
  7. Media Scheduling Strategies
  8. Media Evaluation Metrics & KPIs
  9. Brand Safety & Ad Fraud
Influencer Marketing
  1. What is Influencer Marketing
  2. The Content-Driven Approach
  3. Why Should Brands opt for Influencer Marketing?
  4. The Advantages of Influencer Marketing
  5. Top Successful Influencer Marketing Campaigns
  6. How to Connect With the Right Influencer
  7. Different Influencer Marketing Platforms
  8. Paid promotions
  9. Gifts and Giveaways
  10. Brand Ambassador and Affiliates
Online Reputation Management (ORM) + Conversion Rate Optimization (CRO)
  1. Definition and Scope of ORM
  2. Utilization and Significance of ORM
  3. Key Benefits Derived from Implementing ORM
  4. Operational Mechanisms of ORM Platforms
  5. Various ORM Platforms & their Distinct Features
  6. Strategies for Effective Review Management
  7. Adhering to ORM Platform Policies
  8. Differentiating Comments and Reply Types for Content
  9. Addressing Negative Reviews
  10. ORM Techniques and Strategies
  11. Crafting and Distributing Press Releases for ORM
  12. Tools for ORM
  13. Guidelines for Efficient Client Management in ORM
  14. Basics of Conversion Rate Optimization (CRO).
  15. CRO Process: Observe, Ideate, Test, Deploy
  16. Effective strategies and methods in CRO
  17. Checklist for CRO optimization
Email Marketing & Whatsapp Marketing
  1. Why Should You Care About Email Marketing
  2. Whos Winning the Email Marketing Game
  3. Easy Ways to Ace Email Marketing
  4. Boost Your Email Game with These Tips
  5. Numbers that Matter in Email Marketing
  6. WhatsApp Marketing: The Good and the Not-So-Good
  7. Things to Know Before Trying WhatsApp Marketing
  8. Mixing Email and WhatsApp Marketing Made Simple
Marketing Automation
  1. What is Marketing Automation and why is it important
  2. How can I use Marketing Automation to sell more
  3. Marketing Automation Tools and Platforms
  4. Marketing Automation Workflows
  5. Marketing Automation for B2B & B2C
  6. Automated Email Marketing Campaigns
  7. SMS Automation
  8. WhatsApp and IVR Automation

Tools and Technologies

pngegg
Enroll Now
Request a Brochure
2-Year LMS Access

Let us help you become an industry asset

Attend job readiness training along with your technical training.

Master Digital Marketing & Multimedia with

  • Live Online Classes
  • Doubt Clarification
  • Profile Building
  • Career Services
Get support every step of your way
1
2
3
How do I enroll in this program?

Step 1

Apply

Step 2

Talk to A Counsellor

Step 3

Review Your Eligiblity

Step 4

Get Started

Digital Marketing & Multimedia 
Course Fee

Option 1: One Time Payment

Course Fee

₹ 20,000

+ GST

Enroll Now
  • Early Bird Offer Up To ₹10,000
  • Offer only valid for the first 100 seats!
Reserve your seat at ₹ 5000 ( with GST )

Option 2: Pay In EMI

Pay In easy EMI

₹ 6,000 X 4 months

Enroll Now

Discuss with Your Mentors

Ph. 7820829130
Ph. 9503154585
Become a Certified Digital Marketing Professional

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