Digital Marketing

Professional Certification Course to enter in IT Industry with Knowledge and Experience

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Complete Course Curriculum

Course Duration: 45 Days

Course Fees: 3000/-

  • Introduction To Online Digital Marketing
  • Importance Of Digital Marketing
  • How did Internet Marketing work?
  • Traditional Vs. Digital Marketing
  • Types of Digital Marketing
  • Increasing Visibility
  • Visitors’ Engagement
  • Bringing Targeted Traffic
  • Lead Generation

  • Market Research
  • Keyword Research And Analysis
  • Types Of Keywords
  • Tools Used For Keyword Research
  • Localized Keyword Research
  • Competitor Website Keyword Analysis
  • Choosing Right Keywords To The Project

  • Introduction To Search Engine Optimization
  • How Did Search Engine work?
  • SEO Fundamentals & Concepts
  • Understanding the SERP
  • Google Processing
  • Indexing
  • Crawling

  • Domain Selection
  • Hosting Selection
  • Meta Data Optimization
  • URL Optimization
  • Internal Linking
  • 301 Redirection
  • 404 Error Pages
  • Canonical Implementation
  • H1, H2, H3 Tags Optimization
  • Image Optimization
  • Landing Page Optimization
  • No-Follow And Do-Follow
  • Creating XML Sitemap
  • Robot.txt

  • Link Building Tips & Techniques
  • Difference Between White Hat And Black Hat SEO
  • Alexa Rank, Domain
  • Link Acquisition Techniques
  • Directory Submission
  • Social Bookmarking Submission
  • Search Engine Submission
  • Web 2.0 Submission
  • Article Submission
  • Image Submission
  • Video Submission
  • Forum Submission
  • PPT Submission
  • PDF Submission
  • Classified Submission
  • Business Listing
  • Blog Commenting
  • Citations
  • Profile link creations
  • Infographics Submission

  • Google Panda,
  • Penguin,
  • Humming Bird Algorithm
  • Google Penalties
  • SEO Tools For Website Analysis And Optimization
  • Competitor Website Analysis And Backlinks Building
  • Backlinks Tracking, Monitoring, And Reporting

  • Creating Local Listing In Search Engine
  • Google Places Setup (Including Images, Videos, Map Etc)
  • Search Engine Visibility Reports
  • Verification Of Listing
  • Google Reviews

  • Google Adwords
  • Introduction To Online Advertising And Adwords
  •  Adwords Account And Campaign Basics
  • Adwords Targeting And Placement 
  • Adwords Bidding And Budgeting
  • Adwords Tools
  • Opportunities
  • Optimizing
  • Performance
  • Ads Type
  • Bidding Strategies
  • Search Network
  • Display Network
  • Shopping Ads
  • Video Ads
  • Universal App Ads
  • Tracking Script
  • Remarketing
  • Performance
  • Monitoring
  • Reports

  • DataSocial Media
  • Optimization
  • Introduction To Social Media Networks
  • Types Of Social Media Websites
  • Social Media Optimization Concepts
  • Facebook, Google+, LinkedIn,
  • YouTube, Pinterest,
  • Hashtags
  • Image Optimization

  • Facebook Optimization
  • Fan Page Vs Profile Vs Group
  • Creating Facebook Page For Business
  • Increasing Fans And Doing Marketing
  • Facebook Analytics
  • Facebook Advertising And Its Types In Detail
  • Creating Advertising Campaigns,
  • Payment Modes
  • Introduction To Twitter
  • Creating Strong Profiles On Twitter
  • Followers, ReTweets, Clicks,
  • Conversions, HashTags
  • LinkedIn Optimization
  • What Is LinkedIn?
  • Individual Profile Vs. Company Profile
  • Branding On LinkedIn
  • Marketing On LinkedIn Groups
  • Google Plus
  • Tools & Techniques
  • Google + Groups
  • Google Plus For Businesses

  • Getting Started With Google Analytics
  • Navigating Google Analytics
  • Real-Time Monitoring
  • Audience
  • Acquisition
  • Traffic Sources
  • Behavior
  • Content
  • Visitors
  • Live Data
  • Demographics

  • Adding site and verification
  • Setting Geo-target location
  • Search queries analysis
  • Filtering search queries 
  • External Links report
  • Crawls stats and Errors
  • Sitemaps
  • Robots.txt and Links Removal
  • HTML Suggestion

  • Creating A Simple Website For Your Business
  • Right Theme Selection And Optimization
  • Landing Page Template Creation
  • Content Template Creation
  • Add Custom HTML and CSS Code
  • Create sitemap.xml and robots.txt File Creation

Course NameFees Duration
Complete C Programming Course3000/-45 Days
Complete C ++ Programming Course3000/-45 Days
Core Java Development Course6000/-2 Months
Basic Python Development6000/-2 Months
Basic Android Development6000/-2 Months
Web Designing6000/-2 Months
JavaScript6000/-2 Months
Graphic Designing6000/-2 Months
Digital Marketing6000/-2 Months
PHP & MySQL6000/-2 Months
Internet of Things (IOT)6000/-2 Months
Angular JS6000/-2 Months
Node JS6000/-2 Months
React JS6000/-2 Months
C #6000/-2 Months
Project Development

Have a look on Exciting Project ideas on C Programming

You can build a simple calculator with C using switch cases or if-else statements. This calculator takes two operands and an arithmetic operator (+, -, *, /) from the user, however, you can expand the program to accept more than two operands and one operator by adding logic. Then, based on the operator entered by the user, it conducts the computation on the two operands. The input, however, must be in the format “number1 operator1 number2” (i.e. 2+4).

Using C language, you can also create a student management system. To handle students’ records (like Student’s roll number, Name, Subject, etc.) it employs files as a database to conduct file handling activities such as add, search, change, and remove entries. It appears a simple project but can be handy for schools or colleges that have to store records of thousands of students.

If you have ever lost track of which day of the week is today or the number of days in that particular month, you should build a calendar yourself. The Calendar is written in the C programming language, and this Calendar assists you in determining the date and day you require. We can implement it using simple if-else logic and switch-case statements. The display() function is used to display the calendar and it can be modified accordingly. It also has some additional functions.

This Phone book Project generates an external file to permanently store the user’s data (Name and phone number). The phone book is a very simple C project that will help you understand the core concepts of capacity, record keeping, and data structure. This program will show you how to add, list, edit or alter, look at, and delete data from a record.

An online voting system is a software platform that enables organizations to conduct votes and elections securely. A high-quality online voting system strikes a balance between ballot security, convenience, and the overall needs of a voting event. By collecting the input of your group in a systematic and verifiable manner, online voting tools and online election voting systems assist you in making crucial decisions. These decisions are frequently taken on a yearly basis – either during an event (such as your organization’s AGM) or at a specific time of the year. Alternatively, you may conduct regular polls among your colleagues (e.g. anonymous employee feedback surveys).

With this voting system, users can enter their preferences and the total votes and leading candidate can be calculated. It’s a straightforward C project that’s simple to grasp. Small-scale election efforts can benefit from this.

Tic-tac-toe, also known as noughts and crosses or Xs and Os, is a two-person paper and pencil game in which each player alternates marking squares in a three-by-three grid with an X or an O. The winner is the player who successfully places three of their markers in a horizontal, vertical, or diagonal row. You can implement this fun game using 2D arrays in the C programming language. It is important to use arrays while creating a Tic Tac Toe game in the C programming language. The Xs and Os are stored in separate arrays and passed across various functions in the code to maintain track of the game’s progress. You can play the game against the computer by entering the code here and selecting either X or O. The source code for the project is given below.

Mathematical operations are an everyday part of our life. Every day, we will connect with many forms of calculations in our environment. Matrices are mathematical structures in which integers are arranged in columns and rows. In actual life, matrices are used in many applications. The most common application is in the software sector, where pathfinder algorithms, image processing algorithms, and other algorithms are developed. Some fundamental matrix operations are performed in this project, with the user selecting the operation to be performed on the matrix. The matrices and their sizes are then entered. It’s worth noting that the project only considers square matrices.

Library management is a project that manages and preserves electronic book data based on the demands of students. Both students and library administrators can use the system to keep track of all the books available in the library. It allows both the administrator and the student to look for the desired book. The C files used to implement the system are: main.c, searchbook.c, issuebook.c, viewbook.c, and more.

The Electricity Cost Calculator project is an application-based micro project that predicts the following month’s electricity bill based on the appliances or loads used. Visual studio code was used to write the code for this project. This project employs a multi-file and multi-platform strategy (Linux and Windows). People who do not have a technical understanding of calculating power bills can use this program to forecast their electricity bills for the coming months; however, an electricity bill calculator must have the following features:

  • All loads’ power rating
  • Unit consumed per day
  • Units consumed per month, and
  • Total load calculation

 

The project’s goal is to inform a consumer about the MOVIE TICKET BOOKING SYSTEM so that they can order tickets. The project was created with the goal of making the process as simple and quick as possible. The user can book tickets, cancel tickets, and view all booking records using the system. Our project’s major purpose is to supply various forms of client facilities as well as excellent customer service. It should meet nearly all the conditions for reserving a ticket.

Snakes and ladders, also known as Moksha Patam, is an ancient Indian board game for two or more players that is still considered a worldwide classic today. It’s played on a gridded game board with numbered squares. On the board, there are several “ladders” and “snakes,” each linking two distinct board squares. The dice value can either be provided by the user or it can be generated randomly. If after moving, the pointer points to the block where the ladder is, the pointer is directed to the top of the ladder. If unfortunately, the pointer points to the mouth of a snake after moving, the pointer is redirected to the tail of the snake.

This system is built on the concept of booking bus tickets in advance. The user can check the bus schedule, book tickets, cancel reservations, and check the bus status board using this system. When purchasing tickets, the user must first enter the bus number, after which the system will display the entire number of bus seats along with the passengers’ names, and the user must then enter the number of tickets, seat number, and person’s name.
We will be using arrays, if-else logic, loop statements, and various functions like login(), cancel(), etc. to implement the project.

Pacman, like other classic games, is simple to play. In this game, you must consume as many small dots as possible to earn as many points as possible. The entire game was created using the C programming language. Graphics were employed in the creation of this game. To create the game, you have to first define the grid function to manage the grid structure. To control the movement, you can define functions such as move_right(), move_left(), move_up() and move_down(). C files to add ghosts and their functionalities, positions check, etc. can be added to make the game more fun. The customers will find this C Programming game to be simple to comprehend and manage.

Have a look on Exciting Project ideas on Digital Marketing

Customer Satisfaction for a Digital Marketing Agency

One of the best ideas to start experimenting your hands on digital marketing projects for students is Customer Satisfaction for a Digital Marketing Agency. Online marketing agencies might use different digital marketing strategies to drive sales. Customers usually are more satisfied when they get instant gratification for their money spent. Digital marketing is so vast that some strategies work best in the long term, so best in the short term, some works best with specific industries, etc. Doing a customer satisfaction survey for a digital marketing agency helps you understand the most accepted strategies in digital marketing.

Return on Investment for Various Digital Marketing Strategies

As part of this project idea, you can contact different companies and understand the budget they spend on digital marketing and analyse the return that they are expecting. Few metrics you can collect are Future Value, Net Present Value and Internal Rate of Return. Adding this as your digital marketing projects can help your resume look much more interesting than others.

Google Search Engine Marketing Case Study Analysis

Search engine marketing is the use of search engine optimization (SEO) technique to rank the client’s website first on google search for the target keyword. This drives organic search traffic into the client’s site, some of which will ultimately convert to a sale. You can run a campaign to analyze different SEO strategies and compare them with other digital marketing strategies.

Analysis of New Product Launch Using Google Double Click

DoubleClick Digital Marketing (DDM) is an integrated advertising platform allowing businesses to create and manage digital marketing campaigns across multiple online media channels. Thus Google DoubleClick gives a holistic platform, especially for new product launches to create the initial hype across the entire internet.

Social Media Strategies for Online Shopping Cart

So, why not use your skills to develop an impressive digital marketing project based on social media? Today’s advanced digital marketing strategies revolve around remarketing and retargeting. Remarketing is a way to connect with the users who previously interacted with your website. Consider a situation in which a user came to your website, added his favourite products to cart but didn’t checkout. Remarketing allows you to retarget him with the ads of products that he has in his cart. Targeted remarketing gives the user a very tempting second thought making the chances of conversion much higher. Google Ads Remarketing and Facebook pixel are the best known remarketing platform which you can use as case studies for your project.

Analytical Comparison of Traditional Marketing to Digital Marketing

There are lots of differences between conventional marketing strategies and digital marketing and the returns that you make. Few items you can analyse are total marketing expense, ability to measure ROI, ability to receive feedback, conversion ratio, interaction with the audience.

Facebook Analytics For Targeted Marketing

Facebook Analytics was rolled out in May 2018, and not many businesses have started using it yet. It helps advertisers understand the entire journey of a targeted user across all facebook channels like desktop, mobile app, messenger facebook lite etc. Analytics is a powerful addition to Facebook Ads Manager that helps to analyse Ad viewers at a complete granular level.

Customer Preferences on Coupon Code Based Promotional Activities

Coupon code is a sophisticated digital marketing tool helping to drive sales, improve customer loyalty and build the brand. Coupons usage data has become vital information for various AI-based e-commerce algorithms to predict customer behaviour. Thus coupons offer a 360-degree marketing strategy. As part of the project, you can collect data from different companies on how and when they supply coupons, the ROI when it comes to discounted prices, how they use the coupons data etc.

Report on Tools to Analyze Digital Marketing Competitors

The easiest way to design your marketing strategy is to analyze your competitors, emulate them and outperform them. There are different tools for different digital marketing platforms to analyze the respective competition. For example, SpyFu, SimilarWeb, SEMrush are for SEO competitor analysis and InfiniGraph, SroutSocial, Phlanx are for social media platforms.

Analysis of Visual Keyword Tools for Search Engine Marketing

Countless keyword analysis tools in the market are capable of connecting to search engine APIs, get all the data related to organic searches, perform analysis and present the best combination to users. There is a rising demand for keyword research tools that present the data in a way that’s pleasant to the viewer’s eye, i.e., giving importance to the visual representation of the data. For example, LSI (Latent Semantic Indexing) keywords can be shown linked to the original keyword forming tree-like branches. Some of the popular tools are Keyword Eye, Thesaurus, Google Wonder Wheel, Google Trends, Microsoft adCenter Labs Keyword Research etc. For the project, you can make an initial list of tools, sign up for all these tools and use them to analyse their presentation styles, User experiences, data accuracy etc.

Frequently Asked Questions

  • All branch graduates students or undergraduate students who want to become professional in Digital Marketing.
  • All stream students eg. Engineering, BCA, BSc, BBA, Bcom, BA.
  • Any who wants to learn a new skill or improve skill for there career.

  • Basic computer knowledge.
  • General knowledge of what are programming languages.
  • Basic Knowlege of Social Media .

  • Yes, a course completion certificate is given after the completion of this course.

  • Both the offline and online modes are available for this course.

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